If you are passionate about media, storytelling, public communication, journalism, advertising, or digital content creation, the Bachelor of Science in Mass Communication provides you with a comprehensive and industry-relevant pathway into the world of modern communication. The programme explores how information is produced, distributed, and consumed across traditional and digital media platforms, preparing you to communicate effectively in today’s fast-changing media landscape.
You will study news reporting, broadcasting, public relations, advertising, media law, film studies, development communication, digital media production, and strategic communication. The programme equips you with the theoretical knowledge, practical skills, and ethical grounding needed to become a confident communicator, media professional, or content strategist.
At OOU, you will be trained to understand how communication shapes society, influences public opinion, drives development, and connects people. The programme prepares you to work in diverse media, corporate, and creative industries where strong communication skills are essential.
Course Overview
The B.Sc. Mass Communication programme provides you with a well-rounded education in communication theory, media practice, and digital communication technologies. You will explore journalism, broadcasting, public relations, advertising, communication research, film and media studies, and strategic communication.
The programme duration is four years for UTME entrants and three years for Direct Entry students. Throughout your training, you will learn how to gather information, analyse media content, write for different audiences, produce audio–visual materials, manage public communication, and understand the ethical and legal frameworks guiding the media profession. You will also develop practical competence through studio work, newsroom exercises, field reporting, and industry-based training.
Course Curriculum
The curriculum follows the NUC Core Curriculum and Minimum Academic Standards (CCMAS) for Mass Communication. It combines theoretical grounding with extensive hands-on experience in media production, journalism, broadcasting, and public communication.
At this level, you are introduced to the foundations of communication and the structure of the media industry.
- Introduction to Mass Communication
- History of Nigerian Mass Media
- Writing for the Mass Media
- Communication in English
- The Use of Library
- Nigerian Peoples and Culture
- Introduction to Computer Studies
- Logic and Philosophy
- Basic Statistics
These courses help you understand how communication works and prepare you for specialised media training.
You begin to explore core aspects of media writing, reporting, and communication processes while developing language and analytical skills.
- News Reporting and Writing
- Principles of Public Relations
- Introduction to Broadcasting
- Media, Culture and Society
- Photojournalism
- Media Ethics
- Public Speaking
- Computer Applications in the Media
- Entrepreneurship Studies
These courses strengthen your writing, presentation, and media analysis abilities.
This stage emphasises advanced media production, communication strategy, and professional practice. You also undergo the SIWES programme.
- Broadcast Production
- Editorial Writing
- Advertising Principles and Practice
- Public Relations Practice
- Development Communication
- Communication Research Methods
- Media Law and Ethics
- Online Journalism
- SIWES (Student Industrial Work Experience Scheme)
This level equips you with hands-on skills in content production, strategic communication, and media management.
Your final year focuses on advanced communication techniques, specialised media areas, and your research project.
- Advanced Broadcast Production
- International Communication
- Media Management and Economics
- Advertising Campaign Strategy
- Advanced Public Relations
- Film and Documentary Studies
- Project Work / Dissertation
- Advanced Topics in Mass Communication
By the end of your studies, you will be prepared for professional roles in media, communication, advertising, digital content development, and related industries.
Entry Requirements
To gain admission into the B.Sc. Mass Communication programme, you must meet the approved UTME or Direct Entry requirements of Olabisi Onabanjo University.
1. UTME Admission (Four-Year Programme)
- You must have five credit passes in relevant O’Level subjects in not more than two sittings. These must include English Language, Mathematics, and three other subjects drawn from the Arts or Social Sciences, reflecting your interest in communication, media, and human interaction.
- Sit for the UTME with English Language and three other relevant subjects
- Achieve a competitive UTME score and meet the departmental cut-off mark
- Participate in the OOU Post-UTME screening exercise
- Demonstrate interest in journalism, media studies, public relations, advertising, or digital communication
2. Direct Entry Admission (Three-Year Programme)
- Five O’Level credit passes including English Language and Mathematics
- A-Level passes in two relevant subjects OR
- An ND/NCE in Mass Communication or a related field (e.g., Journalism, Public Relations, Advertising, Media Studies) with at least Merit or Lower Credit
All applicants must satisfy the University’s general admission and screening regulations and submit official transcripts.
Why study at OOU?
Choosing Mass Communication at Olabisi Onabanjo University places you at the centre of a modern programme designed to prepare you for the demands of today’s media and communication industries. You will gain the skills to inform, persuade, educate, entertain, and influence audiences across traditional and digital platforms. You will benefit from:
- A CCMAS-aligned curriculum that blends communication theory with hands-on media production
- Well-equipped media studios and laboratories for radio, television, photography, and multimedia work
- Training in journalism, PR, advertising, and digital communication, enabling you to build a versatile media portfolio
- Exposure to real-world environments through SIWES placements in media houses, corporate communication units, advertising agencies, and public relations firms
- Lecturers with diverse professional and academic experience in broadcasting, journalism, media research, advertising, and public communication
- Opportunities to develop strong communication, writing, storytelling, and audience engagement skills
- A strong platform for careers in media, creative industries, corporate communication, and content strategy
At OOU, you are trained to become an ethical, confident, and innovative communicator capable of thriving in a dynamic media world.
Research Project
In your final year, you will undertake a research project that demonstrates your ability to analyse issues in media, communication, and society using academic and professional methods. This project gives you the opportunity to specialise in an area of personal interest within the communication field. Your research may focus on areas such as:
- Journalism and news production
- Media influence on public opinion
- Public relations strategy and communication campaigns
- Digital media and online content creation
- Advertising effectiveness and consumer behaviour
- Film, documentary, and visual storytelling
- Development communication and social change
- Audience studies and media consumption patterns
- Media ethics, regulation, and policy
Through this project, you will:
- Formulate a research topic addressing a communication or media issue
- Review relevant literature and develop a conceptual framework
- Collect data through interviews, surveys, content analysis, or production-based research
- Analyse findings and present evidence-based conclusions
- Submit and defend a well-structured dissertation
This project builds your competence as a media researcher and strengthens your readiness for professional or postgraduate engagement.
Graduation Requirements
To qualify for the award of the Bachelor of Science in Mass Communication, you must fulfil the graduation requirements approved by the National Universities Commission (NUC) and Olabisi Onabanjo University.
Academic Requirements
- Complete and pass all compulsory, required, and elective courses
- Earn a minimum of 120 credit units if admitted through UTME, or 90 credit units if admitted through Direct Entry
- Maintain a minimum CGPA of 1.00
- Complete and defend your final-year research project
Grading and Degree Classification
Your final classification is determined by your Cumulative Grade Point Average (CGPA), as follows:
Upon satisfying these requirements, you will be awarded the B.Sc. (Hons) Mass Communication, a qualification recognised for its relevance to journalism, broadcasting, advertising, public relations, digital media, and broader communication industries.
Career Opportunities
A degree in Mass Communication opens the door to diverse and exciting career paths in media, corporate organisations, creative industries, public service, and digital technology spaces. You will be equipped with the writing, presentation, analytical, and production skills needed to thrive in both traditional and emerging communication environments.
Possible Job Roles Include:
- Journalist (Print, Broadcast, or Online)
- News Reporter or Editor
- Radio/Television Presenter
- Public Relations Officer
- Advertising Executive
- Digital Content Creator
- Social Media Manager
- Broadcast Producer
- Media Researcher
- Film/Documentary Producer
- Photojournalist
- Corporate Communications Officer
- Brand Strategist
- Media Planner
- Communication Consultant
Where You May Work:
- Media houses (newspapers, radio, TV, online platforms)
- Public relations and advertising agencies
- Corporate communication units
- Government ministries and public service organisations
- NGOs and development communication firms
- Production companies and multimedia studios
- Digital marketing and content creation companies
- Research institutes and policy organisations
- Film, documentary, and creative industry enterprises
- Academic and training institutions
The programme also provides an excellent foundation for postgraduate studies in journalism, media studies, communication studies, advertising, public relations, digital communication, and related fields.
How to Apply?
1. UTME Entry (Four-Year Programme)
- Select Olabisi Onabanjo University (OOU) as your first-choice institution.
- Choose Mass Communication as your preferred programme.
- Sit for the UTME with English Language and three relevant subjects.
- Possess at least five O’Level credits, including English Language and Mathematics.
- Participate in the OOU Post-UTME screening exercise and meet the departmental cut-off mark.
2. Direct Entry (Three-Year Programme)
- Hold A-Level passes in two relevant subjects, OR possess an ND/NCE in Mass Communication or a related discipline with at least Merit or Lower Credit.
- Present five O’Level credits, including English Language and Mathematics.
- Upload academic transcripts and required documents through the OOU Admissions Portal.
- Complete all departmental and University screening procedures.
Course Coordinator
The B.Sc. Mass Communication programme is managed by a team of experienced academics and media professionals within the Department of Mass Communication, Faculty of Social and Management Sciences.
The current programme coordinator is:
Dr [Full Name]
Contact Information:
- Email:
- Phone:
- Office:
Course Overview
- Next Admission Process
- Current Academic Year
- Associated programmes = Undergraduate
- Course Duration = 4 Years
- Degree = Bachelor of Science (B.Sc.)
- Faculty = Social Sciences
- Course Type = Full Time
- Course Delivery = On campus.
- Location = Faculty of Social Sciences, Main Campus.
- Scholarship opportunities