Department of Mass Communication

Colleges and Faculties > Independent Faculties > Faculty of Social Sciences > Department of Mass Communication

The Department of Mass Communication was established in 2002, first as a unit in the Department of English in the Faculty of Arts. Upon full accreditation, the department became a substantive department in the Faculty of Management and Social Sciences. However, upon the separation of management and social science courses, the Department of Mass Communication is currently domiciled in the Faculty of Social Sciences. The Department passionately train students in the areas of public relations, advertising, strategic communication, journalism and media studies, broadcasting and broadcast programming, development communication, film and multimedia studies and other media and communication-related specialisations to prepare the students for scholarship and to become professionals in their chosen field.

Vision

To be a leading hub of media and communication scholarship in Africa, advancing global standards of learning, research, and practice, nurturing creative, intelligent, and ethically grounded graduates who are globally competitive, technologically driven, and prepared to shape conversations that transform society.

Academic Programmes

The Department offers undergraduate and postgraduate programmes that equip students with both theoretical knowledge and practical skills in areas such as public relations, advertising, strategic communication, journalism and media studies, broadcasting and broadcast programming, development communication, film and multimedia studies, as well as other media and communication-related specialisations. The curriculum emphasises hands-on learning through fieldwork, laboratory research, and innovative projects that reflect global trends in media and communication scholarship and practice.

Research Areas

Research in the department includes, but is not limited to, the following areas:

  1. Journalism
  2. Films and Multimedia Studies
  3. Media Influence Studies
  4. Health Communication
  5. Communication for Development
  6. Public Relations
  7. Advertising
  8. Marketing Communications
  9. Social Media and Social Networking
  10. Artificial Intelligence and Machine Learning in media and communication

Facilities for Student Training

The Department is well equipped with modern facilities to support research and teaching:

  1. Teaching and Research Laboratories: The Department has a public relations and advertising laboratory where students are trained on the basics of public relations and advertising creative processes.
  2. Radio Station: The department has a radio station, which has been licensed to transmit within the OOU Community while also providing a veritable avenue for students in the department to have hands-on experience of broadcast activities.
  3. Industry Partnerships: The department has a viable linkage committee which constantly seeks industry partnerships in terms of conferences, seminars, webinars, workshops and training for both staff and students for pedagogical exploration and self-development programmes and engagements.
  4. Lecture Halls and Classrooms: appreciable spaces for interactive and effective teaching.

Departmental Organogram

Dr Semiu Musa BELLO

Email: bello.semiu@oouagoiwoye.edu.ng
Website: www.semiubello.com
ORCID: https://orcid.org/0000-0003-4689-839X
Phone No.: +2348030466019
Google Scholar Citation: 273; h-index 8; i10-index 6

Dr Semiu Bello is an Associate Professor and a dedicated researcher, teacher, and scholar with over seventeen years of experience in media and communication. His research interests span print journalism studies, health and development communication, media literacy, mass media and society, communication theories, mass media research, new and digital media, and public relations.

Between 1997 and 2015, Dr. Bello completed five higher academic degrees in Nigeria and abroad, reflecting his consistent pursuit of knowledge. During his PhD at the University of Canterbury, New Zealand, he distinguished himself as the first candidate in the Department of Media and Communication—and in the entire College of Arts—to complete a doctoral thesis within two years.

Over the course of his career, Dr. Bello has published more than 60 scholarly papers in reputable national and international journals, with his works widely cited on platforms such as Google Scholar and Semantic Scholar. He maintains an active scholarly presence on ResearchGate, Academia.edu, Everipedia, and through his website (www.semiubello.com). His contributions have been particularly notable in the field of health and development communication. He currently serves on the Editorial Board of three reputable international journals based in Malaysia, India and Hong Kong, and has reviewed articles for numerous journals in Nigeria and abroad, including Global Health Promotion published by Sage.

Beyond academia, Dr Bello applies his expertise to community development as the founder and leader of The Regenerate Initiative (TRI) for Community Health and Youth Development (www.regenerateinitiative.com), an NGO committed to promoting health and empowering young people.

Recent Publication

  1. Bello S, Umeaku PC, Suleiman YB. (2025) Open defecation in the Malete community of Kwara State, Nigeria: a study of residents’ awareness level and practice. Global Health Promotion. 2025;0(0). https://journals.sagepub.com/doi/10.1177/17579759251342820
  2. Bello, S., Zubair, B., Suleiman, Y. B., & Odukunle, A.-O. (2025). Thematic analysis of Al Jazeera documentary, Unrest forces farmers off their land, on farmer-herder conflict in Nigeria. Metacommunication: Journal of Communication Studies, 10(1), 14–32.
  3. Bello, S., Salaudeen, A. I., & Umeaku, P. (2025). Lagos and Kwara State journalists’ perception on threats of adopting artificial intelligence in journalism practice. Namibian Journal of Linguistics, Literature and Communication Studies, 17(2), 29–42. https://doi.org/10.59677/njllcs.v17i2.88
  4. Olumuji, E., & Bello, S. (2025). The use of social media celebrity influencers in promoting hospitality business brand in Nigeria: A public relations perspective. Journal of Communication and Public Relations, 4(2), 351–366. https://doi.org/10.37535/105004220259
  5. Bello, S., Balogun, G., & Shaibu, A. J. (2024). Digital media literacy and the utilization of social media among postgraduates in Kwara State. Journal of Media and Communication Research, 16(1), 22–31.
  6. Bello, S., Shittu, Y., Suleiman, Y. B., & Shaibu, A. J. (2024). Implications of environmental reporting in Nigerian newspapers on the attitudes of Ilorin elite towards environmental care. Southern African Journal of Communication and Information Science, 2(1), 1–25.
  7. Bello, S., Shittu, Y., & Suleiman, Y. B. (2024). Environmental reporting and assessment of dominant issues in Nigerian newspapers. Journal of Communication Education, 4(1), 1–15.
  8. Bello, S., Salaudeen, A., & Umeaku, P. C. (2023). A survey of awareness and adoption of artificial intelligence journalism among Lagos and Kwara States journalists. The Indonesian Journal of Communication Studies, 16(2), 95–105.
  9. Akeredolu-Ale, B. I., & Bello, S. (2023). Writing for the print media. In L. Oso, U. A. Pate, & O. W. Rotimi (Eds.), Communication and media studies (Book 1, pp. 363–390). NUC Book Project.
  10. Oso, L., & Bello, S. (2023). Fostering effective synergy between security operatives and the general public: Reflecting on public relations approach. Image Maker: Readings in Public Relations Series, 3, 27–36. Nigerian Institute of Public Relations, Ogun State.
  11. Bello, S. (2022). Media freedom, media watchdog and public opinion in democratic societies: Are the media free? In L. Oso & R. W. Olatunji (Eds.), Media, public opinion and governance in Africa (pp. 173–206).
  12. Odunlami, D., & Bello, S. (2022). Trends in Nigerian newspaper and magazine production. In U. A. Pate & L. Oso (Eds.), Communication and media in Nigeria (pp. 436–459).

Academic Staff

Prof. Ayodele Thomas Odunlami – Professor of Broadcast Journalism; odunlami.dele@oouagoiwoye.edu.ng ORCID ID: ; Google Scholar Citations: 165; h-index: 6; i10-index: 5. (+234 813 048 7877) Office Rm. 002
Dr. Olanrewaju Olugbenga Akinola, Senior Lecturer – Advertising and Political Marketing Communication. akinola.lanre@oouagoiwoye.edu.ng. ORCID ID: 0000-0001 -5533-0929 ; Google Scholar Citations: 139; h-index: 4; i10-index: 3. (+234 805 463 7247) Office Rm. 003
Dr. Kamoru Aremu Saludeen, Lecturer 1 – Public Relations and Advertising, Strategic Communication. salaudeen.kamoru@oouagoiwoye.edu.ng. ORCID ID: ; Google Scholar Citations: 15; h-index: 2; i10-index: 0. (+234 816 580 0858) Office Rm. 004
Dr. Ifedayo Akinwalere, Lecturer 1 – Journalism, Media and Society, ifedayo.akinwalere@oouagoiwoye.edu.ng, ORCID ID; ; Google Scholar Citations: 21; h-index: 3; i10-index: 0. (+234 803 393 6940) Office Rm. 005
Dr. Odukunle A. Atewolara-Odule, Lecturer 1 – Book Publishing, Media Studies and Development. atewolara.odule@oouagoiwoye.edu.ng. ORCID ID: 0000-0002-5924-657X; Google Scholar Citations: 7; h-index: 2; i10-index: 0. (+234 803 347 1709) Office Rm. 006
Dr. Emmanuel Olukunle Olumuji, Lecturer 1 – New Media, Print and Online Journalism. olumuji.emmanuel@oouagoiwoye.edu.ng. Orcid ID: 0000-0002-3468-9868; Google Scholar Citations: 228; h-index: 4; i10-index: 4. (+234 803 602 3940) Office Rm. 007
Dr. Oludare Ebenezer Ogunyombo, Lecturer 1 – Public Relations and Advertising, Journalism and Media Influence Studies. ogunyombo.oludare@oouagoiwoye.edu.ng ORCID ID: 0000-0003-3529-2720; Google Scholar Citations: 65; h-index: 4; i10-index: 1. (+234 802 387 8200) Office Rm. 008
Dr. Adesola Bello, Lecturer II – Journalism and Media Studies, bello.ao@oouagoiwoye.edu.ng. ORCID ID: 0000-0003-2335-9772 ; Google Scholar Citations: (+234 807 923 1983) Office Rm. 009
Dr. Omoniyi Felix Akinkoya, Lecturer II – Film and Broadcast Studies, akinkoya.omoniyi@oouagoiwoye.edu.ng, ORCID ID: 0000-0002-5556-7704; Google Scholar Citations: 6; h-index: 1; i10-index: 0. (+234 806 630 8248) Office Rm. 0010
Mr. Daniel Gbolahan Akinrinola, Assistant Lecturer – Journalism and Media Studies, akinrinola.daniel@oouagoiwoye.edu.ng. ORCID ID: 0000-0002-1671-4644; Google Scholar Citations: NIL. (+234 816 779 9933) Office Rm. 011

Non-Academic Staff

Mrs. Onanibosi, Kubura: Chief Secretary Assistant, onanibosi.kubura@oouagoiwoye.edu.ng (+234 916 195 5821) Office Rm. 01
Mrs. Olorunye Idaya O.: Snr. Clerical Officer, olorunye.idaya@oouagoiwoye.edu.ng (+234 815 887 1174) Office Rm. 01
Mr. Olugbenga Arole Ayodele: Snr. Technical Assistant, arole.olugbenga@oouagoiwoye.edu.ng (+234 903 508 7837) Office Rm. 01

Technical Staff

Mrs. Oluwatoyin A. Ajibola M.A. Chief Executive Officer, ajibola.oluwatoyin@oouagoiwoye.edu.ng (+234 805 526 6953) Office Rm. 010
Mr. Adeleye, Olaoye Tomiwale M.A. Principal Technical Officer 1, adeleye.olaoye@oouiwoye.edu.ng (+234 816 779 9933) Office Rm. 01

Contact Information

  • Address: Mass Communication Building Office Room GF 001, Faculty of Social Science, Main Campus.
  • Email:
  • Phone: 
  • Office Hours: Monday to Friday, 9:00 AM – 4:00 PM

Department Courses

Undergraduate
  1.  
Postgraduate

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Jan

2026

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